MUSIIME, A. .; MWAIPOPO, L. . The Mediating Role of Brand Involvement in the Social Media Use-Marketing Communication Effectiveness Relationship: A Case of Selected Entertainment Smes in Uganda. Business Management Review, [S. l.], v. 22, n. 2, p. 67-86, 2019. Disponível em: https://bmr.udsm.ac.tz/index.php/bmr/article/view/108. Acesso em: 23 apr. 2024.